SEO Every REALTOR® Should Know

Search Engine Optimization sounds complicated, but the basics can be easy. We even made a 3-part guide on it.

Brixwork REM
2 min readOct 12, 2022
Credit: Andrea Piacquadio, Pexels.

If you’re a Realtor® with a real estate website, you have likely heard the three-letter acronym ‘SEO’ thrown around. However, what is often left out of the conversation is what SEO really is, what it does and how it’s achieved.

To summarize, Search Engine Optimization (SEO) is a confluence of factors which search engines like Google will gauge to weigh the value of your website and the content on it. A big focus is on the relevance and authority of the website’s content. Websites with good SEO can find themselves towards the top of Google’s search results, which in turn results in higher visitor numbers.

How do I achieve good SEO?

There’s many ways to go about this and thankfully, we have a few of these methods in a 3-part guide called DIY SEO for Every Realtor® — and it’s free. These tips are intended to be easy to follow and to provide the basics. However, if you’re still unsure, Brixwork can help as we offer our own in-house SEO services for Realtors®.

For instance, did you know Realtors® can build SEO by blogging? By using a blog you can increase the amount of relevant content on your website in a genuine way. Google even recently updated its algorithm to look for “helpful content” which is confirming the value of genuine, handmade content. Some possible topics for a Realtor’s blog could include:

A. Showcase Sales Stats & Market Updates in your niche area

B. New Listings, Open Houses, or Recently-Sold announcements

C. Feature New Pre-sales or Niche Buildings of Focus

Check out more tips & tricks to improve your real estate website with our FREE 3-part guide on Do It Yourself SEO for Every Realtor® below:

If you have more questions about SEO and how to optimize your real estate website, feel free to send us an email or DM. 👋

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Brixwork REM

Boutique real estate websites, branding & print/digital design for Realtors®, Brokerages & Construction Companies for over a decade!