Is Your Website Converting Visitors into Leads?

To succeed in real estate, you need more than just a beautiful website — you need data and insights to guide your strategy. Just as a military leader wouldn’t plan an operation without knowing the terrain, you shouldn’t design, update, or drive traffic to your site without understanding how visitors are interacting with it. Knowing your visitors’ browsing patterns can help you identify what really needs improvement.

A Must-Know for Realtors®: Understanding Google Analytics GA4

Google Analytics is an essential tool for understanding visitor activity on your website. The latest version, GA4, offers advanced data that reveals how people use your site and highlights any weak spots that might be preventing you from generating more leads. With 90% of real estate transactions starting online, even referrals will likely Google you first. Understanding who visits your site and how they interact with it is crucial for maximizing its effectiveness.

Key Metrics That Matter

1. Time on Page ⏱️: Longer time spent on key pages means better engagement and more potential leads.
2. Scroll Depth: A deep scroll indicates a well-designed page that keeps users engaged. Shallow scrolls might suggest your content needs improvement.
3. Pageviews 👀: High pageviews show interest; low pageviews might indicate design flaws or missing CTAs

See the remaining 3 key metrics for GA4 and also find out more about understanding your audience with metrics that exposes them with traffic sources that really matter for a Realtor® website!