Blogging Tips and Inspiration for Real Estate Websites — Part 3

Fine-Tuning Your Posts for Maximum Impact

The technical details of a blog post — like meta titles, descriptions, and URL slugs — can make or break your Google™ ranking and traffic. In this post, we explore how to optimize these often-overlooked elements to enhance your blog’s performance.

Meta Data: An Essential Element of SEO

Meta titles, descriptions, and excerpts may not be visible in your blog content but play a pivotal role in how your blog is perceived by search engines and readers.

Meta Titles vs. Post Titles

The meta title is what Google displays in search results and is often different from the post title. Use the meta title to focus on SEO keywords, while the post title can be more attention-grabbing.

Example:

• Post Title: North Shore Real Estate Market Update — Steady Prices, Higher Sales Ratio
• Meta Title: North Shore Real Estate Price Trends — November 2024

Meta Descriptions and Excerpts

Meta descriptions influence click-through rates by enticing readers with a clear and engaging summary of the post. For excerpts, use the meta description or craft a longer, more descriptive teaser.

URL Slugs

A clear and concise URL slug improves both user readability and search engine ranking. Avoid clutter and focus on relevant keywords without overstuffing.

Read the Full Blog!

We also dive into best practices for media embedding, linking, and advanced organization strategies. Don’t miss these critical insights!

Read the complete part 3 on blogging tips for real estate websites here!

Don’t miss out! Be sure to check out Part 1 of this series and Part 2 of this series for the foundational blogging tips.

— Written by CEO Jeff Kee
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