Blogging Tips and Inspiration for Real Estate Websites — Part 2
Make the Most of Each Blog Post with Better Techniques for Better Results
The same content, when optimized with thoughtful structure and formatting, can significantly enhance both your Google™ ranking and human engagement. This post dives into tips for creating impactful, organized blog posts — and even includes some ChatGPT strategies to save time without risking penalties from Google.
Original Content with Good Volume and Structure
In Part 1, we emphasized the importance of creating unique, human-friendly content. Avoiding duplicate content is key, but the way you write, structure, and present your blogs can amplify their effectiveness.
Yes, Size Matters! How Many Words Per Post?
The right length depends on your goals:
- 300 words minimum (according to Yoast SEO) for basic recognition by Google™.
- 2,000+ words for SEO-focused evergreen content (suggested by Hubspot and Ahrefs).
- Posts of 350–750 words, if well-structured, can perform exceptionally while retaining human readability.
Avoid Keyword Stuffing — Google Penalizes It!
Rather than forcing keywords like “Vancouver Real Estate” repeatedly, focus on natural integration within engaging, useful content. Google rewards authenticity and penalizes coercive tactics.
Segmenting Content with Headings of All Levels
Clear headings make posts scannable and improve SEO. Use hierarchical tags properly:
- H1: Reserved for your title.
- H2/H3: For major and minor sections.
- H4–H6: For detailed subsections.
Well-structured headings improve both user experience and algorithm prioritization.
Read the Full Blog!
We’re just scratching the surface. We also explore media embedding, dynamic linking, and ChatGPT tips to level up your blog-writing process.
Read the complete part 2 on blogging tips for real estate websites here!
Don’t miss out! Be sure to check out Part 1 of this series for the foundational blogging tips.
— Written by CEO Jeff Kee
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