Blogging Tips and Inspiration for Real Estate Websites — Part 1
The Ultimate Guide for Real Growth in Google™ Traffic and Human Engagement
Blogging can feel overwhelming, but as Stephen Covey said, “Always begin with the end in mind.” Regular blogging offers tremendous benefits for real estate professionals. Let’s dive into why blogging is essential and explore some topic ideas to help you get started.
Why Keep a Blog on a Real Estate Website?
It’s about attracting both Google™ bots and human visitors. Great blog content enhances your search rankings and helps connect you with buyers and sellers.
Impact on Google Ranking
Google prioritizes unique content, and many real estate websites fall into the trap of relying solely on MLS® IDX feeds, which are considered duplicate content. Writing original posts, like market stats or neighbourhood insights, can make your site stand out to Google.
Impact on Lead Generation
Informative blogs demonstrate your expertise, building credibility with potential clients. Sharing your posts on social media or newsletters can also drive engagement beyond organic search traffic. Blogging truly hits two birds with one stone!
Real Estate Blog Post Topic Ideas and Inspiration
Topic Idea #1 — Showcase Your Listings and The Sales Progress
This is a great starting point. Highlight your listings, but don’t just copy the description from your MLS® page.
- Use one or two photos to link back to the full listing details.
- Write unique content about the property or sales process, such as visitor numbers, offers received, or key features.
- Post multiple updates on the same listing, like new open houses or a final sale announcement, with different details each time.
Topic Idea #2 — Real Estate Market Updates in Your Area
Market trends are always a hit! Focus on niche areas you know best.
- Avoid copying board stats; instead, rewrite them in your own words with added commentary.
- Link to relevant MLS® results for current listings in your area.
- Incorporate internal and external links to build SEO credibility, like referencing past blogs or reliable third-party sources.
Read the Full Blog!
This is just the beginning. Read the full blog post on blogging tips for real estate websites here!
