3 Reasons to Upgrade Your Real Estate Listing Pages

Make your page look as good as the home you’re representing.

Carrying on from our earlier post about customizing your Listing Gallery, this post will talk about customizing your Listing Detail pages. Our Google™ Analytics data shows that more than a third of visitors land on listing or building detail pages of real estate websites. This means that your property detail page can mean a lot more for your branding! Your homepage is no longer the only first impression of your website — your listing section should be as beautiful as your homepage.

Let’s take a look.

#1 — It’s Often Your First Impression!

So you need to make a good first impression.

This is absolutely critical. If almost 40% of your visitors are seeing the listing/property/building detail page first, this is your storefront in the digital world. Making sure this page looks even better, with your branding fully present, can make a big difference in brand awareness and repeat visits.

According to the KissMetrics Blog, a new visitor will spend half the time a returning visitor will spend on your page. You need to hit the mark, make that new visitor interested in what you are showing and have them come back.

New visitors spend an average of 2 minutes 31 seconds on site compared with 5 minutes 31 seconds for returning visitors.

Since you got the handle on this first point, head over to our blog to read more.